Our Culture

RegenCo is a highly focused, task driven, independent vehicle for driving forward the large scale, physical and economic transformation of West Bromwich, Smethwick and Hill Top.

Attracting and working with private sector developers, occupiers, investors and businesses is key to achieving real core change.

Fundamental to achieving the company’s aims is to engage with other agencies and partnerships to support the physical development of the area bringing about real transformational change.